The woman behind Shop The Hood is calling out critics who put more focus on her company name than her company mission.
Shauna, the brand’s founder, recently posted a video on Instagram highlighting the company’s support for Black-owned businesses while sarcastically calling out critics who take issue with its name. Shop The Hood prides itself in its effort to help shoppers find the best
Black Owned deals and steals.
However, according to Shauna, more people pay more attention to her company’s eccentric name rather than the small businesses she working to promote.
“I talk about supporting Black-owned businesses, and you don’t like my name,” she said. “I built out an entire Black-owned buying guide that’s free, but you don’t like my name.”
Highlights of her company website and social media posts flash behind her, and she makes her plea.
“Our buying guide also includes every Black-owned bookstore in the United States, but you don’t like my name,” she said.
“We even built out an eight-and-a-way section in our buying guide so that people know who not to shop with because many of those businesses stole content from Four Essentials and ran them as ads on Instagram, but you don’t like my name,” the shop owner added.
Shauna continued. “Our jewelry section boasts over 50 different jewelry brands listing items from $30 to over $30,000. Just tap on the name, it’ll take you right to their website, but you don’t like my name.”
“While funding now is at an all-time low for many Black-owned businesses, and people are trying to find creative ways to fund their businesses, you don’t like my name,” she said.
“It’s okay, don’t like the name, but please support a Black-owned business in your community. They need you.”
She left viewers with a call to action in the caption she used to describe her video message.
“Make sure you don’t get distracted with nonessential things. Just support a Black Owned Business in your community,” Shauna wrote.
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