Textured hair care brand The Doux was represented in a major way after being selected as the official beauty sponsor of MC Lyte’s “1 of 1” tour.
Renowned for blending hip-hop culture with beauty, The Doux honors cultural pioneers with this dynamic collaboration. Hailed as the “fastest-growing textured hair care brand,” The Doux secured the partnership just as MC Lyte’s national tour kicked off last month.
The 13-city tour, which included stops in Pittsburgh, Pennsylvania, Rochester, New York, and St. Louis, Missouri, allowed The Doux to offer exclusive beauty experiences to concertgoers, engage fans and celebrate the powerful connection between music, culture, and self-expression.
“Hip-hop is more than music—it’s a movement that has profoundly shaped my life,” The Doux Co-founder and Creative Director, Maya Smith, said in a press release. “MC Lyte isn’t just an icon—she’s a trailblazer who has paved the way for so many. We at The Doux are superfans and honored to be part of her tour.”
MC Lyte’s “1 of 1: Reflections of Lyte Tour” was created to inspire, uplift, and educate audiences. Blending storytelling with a passion for authenticity, the tour celebrates artistry and self-expression. The Doux is proud to support this journey, uniting the worlds of music and beauty.
“Creatively, The Doux has always drawn inspiration from the music community, and this new partnership continues that tradition,” Co-founder and COO Brian Smith added. “We’re excited to support MC Lyte as she brings her powerful artistry to the stage.”
MC Lyte’s 1 of 1: Reflections of Lyte Tour is a powerful celebration of resilience and empowerment, supporting her latest album, 1 of 1. With performances in major cities nationwide, the tour features collaborations with artists like JoiStaRR, Stevie Wonder, Warryn Campbell, Lil Mama, and Common. Designed to inspire audiences to embrace their unique journeys, it highlights the strength of perseverance. The tour kicked off in Pittsburgh Feb. 20 and concluded in Lansing, Michigan, March 16.
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