Eyelash technician and TikToker @Jadethehero has found a way to beat local competition by keeping her business on the move. Traveling across states to do her customers’ lashes, her strategy has kept Jade booked and busy! Let’s get into it.
If you spend any time on TikTok, you may have come across her content. Jade often films her appointments, starting her videos by waving clients to her car before they lie down in her passenger seat. From there, she gets to work giving her customers full, wispy eyelashes.
In the comments, folks are routinely amazed by Jade’s work, given her unorthodox beauty salon setup.
“It’s not necessary to have a big salon to do a great job. I’m a nail tech, and I work from home. Good job,” wrote one user.
“I don’t get my lashes done, but you know what, I would so do this with you. There’s something about you that is so comforting,” added another.
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Some viewers even ask Jade to give them a heads-up when she travels to their state.
“Let me know when you get to NY!” said one commenter.
Although some followers are obsessed with Jade’s innovative mobile lash studio, others are confused. Folks wonder why she would choose to work out of her car rather than operate from a traditional salon where regular clients can book appointments without her having to travel constantly.
To the lash tech, the answer to that question is simple: She found a niche that others haven’t. Because of that, she has regular customers across the country who know they can get a hassle-free appointment, as she explained in a TikTok post.
“I want to do things that other people will not do. Most people are lazy; nobody’s really going to get up, get in their car and drive all over the state to give convenience to somebody else to do their lashes in the car,” she said.
She went on to address those who think that a lash appointment in someone’s car could pose some health risks.
“Most people are going to say it’s dirty; most people are going to say it’s unsanitary. But what y’all better realize is since I’ve been doing this, I have guaranteed clients because I come to their door so they can get their lashes done,” she said.
In the comments on her video, many users hailed Jade as a genius, while others emphasized that it’s a great idea for clients with disabilities who might not be able to travel.
“My mom wants to be able to get her lashes done but can’t drive due to medical issues, and she feels bad asking for a ride (no matter how many times we’ve told her we don’t mind driving). All I’m saying is this is amazing for so many reasons,” wrote one viewer.
“You deserve all the recognition! This is genius, I’m not going to lie, especially if you know what you’re doing! I love this,” added a second.
While doing lashes is her main business, the technician is also building a customer base through her content, selling her own scented lash glues and offering a DIY lash course, all linked to her TikTok account. Black women in business—we love to see it!
