Fellas, if your skincare routine starts and ends with whatever soap is already sitting in the shower, we need to have a little talk. Your skin deserves more than a quick wash and a splash of water, especially when it comes to tackling pesky skincare concerns.
From razor bumps and hyperpigmentation to dry skin, beard care and bald heads, proper cleansing, exfoliation, hydration and sun protection are a great start to upgrading your skincare routine. The good news? You don’t need a complicated routine or a medicine cabinet full of products to make the progress you want.
We’ve gathered 13 skincare tips every Black man should know, along with Black-owned product recommendations to help you achieve the polished look you’re after.
Cleanse Your Face — Not With Body Wash

Black man, your face deserves its own cleanser. Body soaps can be harsher than products formulated for the face, stripping the skin of its natural oils and leaving it feeling dry or irritated due to harsh fragrances. Instead, reach for a facial cleanser that removes dirt, oil and buildup without leaving your skin feeling like the Sahara.
Buttah Skin Gentle Cleanser
Try: Buttah Skin’s Gentle Cleanser is formulated to wash away dirt, oil and daily buildup without stripping the skin. Coconut oil and lavender flower extract help condition and soothe the complexion, leaving skin feeling clean, smooth and hydrated. This is especially important for shave days.
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Exfoliate — But Don’t Go Overboard

Exfoliating can help remove dead skin cells, excess oil and buildup, leaving your complexion looking smoother and brighter. That said, be aware: physical exfoliators and harsh scrubs can make dark spots worse with too much abrasion. Use light scrubs sparingly, or chemical exfoliators (exfoliation you can’t feel in the formula) one to three times a week, per Lancer Skincare.
ROSE Ingleton MD SuperFruit Exfoliating Toner
Try: ROSE Ingleton MD’s SuperFruit Exfoliating Toner, a pH-balanced formula with 8% glycolic acid that helps resurface dull, discolored skin and unclog pores. Licorice root extract helps target excess pigmentation, while Jamaican superfruits and hyaluronic acid help boost glow and hydration. Anytime exfoliation is involved, your skin is more vulnerable to dryness and UV rays, which brings us to our next step.
Moisturize Your Skin Every Day

Daily moisturizing helps support your skin barrier and keeps your complexion from feeling dry, tight or irritated, especially after cleansing and exfoliating. This step is truly a gem, because moisturized skin holds hydration, keeps its bounce, and holds its youth long term, per I know Skincare. Look for a moisturizer that fits your skin type and won’t leave you feeling greasy.
Glo Melanin Nourishing And Brightening Face Cream
Try: Glo Melanin’s Nourishing and Brightening Face Cream, a lightweight daily moisturizer formulated with aloe vera, sea buckthorn oil, avocado oil, jojoba oil, manuka honey and hyaluronic acid. Simply apply a pea-sized amount to clean skin after cleansing to enjoy more moisturized and brighter skin over time.
Don’t Skip The Sunscreen

We’re not sure who needs to hear this, but Black skin still needs sun protection — especially for those beloved bald heads taking direct sunlight every single day. Broad-spectrum SPF can help protect against UV damage and is especially important when you’re trying to prevent dark spots from getting darker. Apply sunscreen every morning, including the top of your head (if necessary) and reapply throughout the day with extended sun exposure.
BGS Men SPF 30
Try: Black Girl Sunscreen’s new BGS Men SPF 30, a broad-spectrum lotion made for men’s face and body, with a smooth formula that leaves no white cast across all skin tones and types. Designed with men’s skin in mind, the formula also helps improve the appearance of wrinkles, firmness and elasticity, making sun protection an easy part of staying sharp.
Correct Dark Spots Without Making Them Worse

Dark spots can develop after acne, razor bumps, ingrown hairs and other forms of skin irritation, so treating the underlying issue is just as important as fading the discoloration. Look for ingredients like vitamin C, azelaic acid, glycolic acid or retinoids, per Loved One, that can help improve your skin’s brightness over time. Plus, sunscreen matters here too — UV exposure can make dark spots darker and harder to fade.
Topicals Faded Serum
Try: Topicals Faded Serum is formulated to target the appearance of dark spots and uneven skin tone with ingredients including tranexamic acid, azelaic acid, kojic acid and niacinamide. Use it as a targeted treatment for areas of hyperpigmentation after cleansing and before moisturizing.
Show Your Beard Some Love

Your beard hair needs care too, fellas. Wash and condition your beard regularly to remove buildup and keep the hair soft, manageable and looking its best. While beard density is largely genetic, follicle clogging due to excess sebum, dirt and oil can contribute to inflammation and ingrown hairs, further affecting the success of your beard, per Happy Head.
Evan Alexander Grooming MY Wash
Try: Evan Alexander Grooming’s MY Wash is a beard wash and conditioner formulated specifically for the unique texture and needs of Black men’s beards. The rich, nourishing formula cleanses from root to tip without stripping the hair, helping keep your beard clean, soft and manageable. There’s no “beard-god” favoritism here. Every Black man deserves to own his beard at every stage, and this weekly routine can help your mane look its best.
Consistency Is Key — Stick to Your Skincare Routine

You don’t need a 12-step regimen to take care of your skin — you just need to be consistent with the basics. Cleansing to wash away trapped dirt, exfoliating to turn over new skin cells, and moisturizing and applying sunscreen regularly can go a long way toward keeping your skin looking and feeling its best. Furthermore, be patient with the process. Your skin needs time to rebuild and renew.
For general skincare consistency, 4–6 weeks is often enough to start noticing improvement.
Glo Melanin 
Should I post my skin routine ?
@theericklouis used Faded serum to help with discoloration around the neck