As Megan Thee Stallion continues to make new fans thanks to her recent appearances at the 2026 Tony Awards on Sunday and Miami Swim Week last week, many people are starting to hop on the Hot Girl train. But part of what makes Megan so alluring is the fact that, on top of being a certified “hottie,” she’s a woman about her business, solidifying deals, and making money. Let’s break down exactly how she’s bringing in the cash.
For context, we previously told you how the “Bigger in Texas” rapper raked in $13 million in 2022 alone, thus earning her a spot on the cover of Forbes 30 Under 30 that year. Much of those coins came from a combination of royalties, ticket sales, endorsements, and merchandise sales. But she’s gotten even more deals and made more moves since then, so let’s break it down.
Endorsement Deals
When it comes to endorsements, Megan has arguably had the cream of the crop knocking at her door. Let’s start with her $1 million collaboration with Popeyes. While it initially started in 2021 with the invention of her signature “hottie sauce,” it’s since evolved into a long-term partnership with an extra $250,000 tagged onto it so she could open up her own Popeyes. The restaurant opened its doors in December 2025 and is located in Miami Beach.
Speaking of having things of her own, the self-ascribed “Hot Girl Coach” also launched her own tequila brand, “Chicas Divertidas,” in February 2025. Though we don’t have specifics on exactly how much she’s bringing in for that, we know she’s selling the bottles at a decent yet still luxury price point at $70 for Blanco and $80 for Reposado.
She’s also secured deals with Walmart for a swimwear line and Dunkin’ Donuts for their new Protein refreshers, respectively. And let’s not forget that she was the face of Coach in 2019; True Religion Jeans in 2026; sports betting app Fanatics in 2025; Revlon, Calvin Klein and Nike in 2021; Planet Fitness in 2025; and NYX Cosmetics in 2026.
For her deal with Frito-Lay, she took home $2 million just to do their Super Bowl commercial in 2022.
TV, Film and Music Deals
When it comes to more TV and film stuff, the “Roc Steady” rapper is cashing out on that front too. For example, her 2024 Prime Video documentary “Megan Thee Stallion: In Her Own Words” brought in $3 million alone thanks to a deal she brokered with Time Inc. to produce it. Her exclusive, first-look deal with Netflix was also reportedly valued at the same amount.
On the music front, her 2024 “Hot Girl Summer” tour brought in $40.2 million, marking it as one of the top 10 highest-grossing rap tours that year, per Billboard.
And though we don’t know the exact amount for her roles, we can accurately assume she got a nice check for her guest roles on “Big Mouth,” “Love Island USA,” “The Fall and Rise of Reggie Dinkins” and more.
